In November 2009 Paul Cooklin was contacted by TIME magazine about acquiring a license to use one of his photographic images in their December issue.

Other images were also needed for another publication which were lacking in his portfolio. As a result of this he offered to fly to Cuba to try and capture the essence of the Latin spirit.

The assignment was agreed and flights were booked for February 2010. This first book comprises of 95 full page photographs of some of the images which were captured on film.